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Convenience RetailGlobalAdoption Recovery

Site Manager App — Global Convenience Retailer

$14.1mVerified Business Benefits

A global energy major had built a proprietary site manager operational app deployed across 7,865 site managers in 25 countries. The app covered pricing updates, fuel delivery notifications, voice of customer feedback, and site management tasks. By 2016, consistent usage had fallen to 30%. The person responsible for driving engagement had left the business.

Low adoption was threatening the investment case for a flagship operational platform. Continued decline was not an option. Getting traction required building agreement across a global operations team and 25 individual market leads simultaneously — without authority to mandate participation from either.

Rather than defaulting to a communications campaign, the first move was going directly to markets to understand what was blocking usage. A structured community forum was established with operational focal points from each market, meeting monthly. Four enhancements were delivered within four months: fuel delivery notifications, log-on improvements, live pricing information, and data corrections. The same community that surfaced the blockers drove awareness of the changes.

Consistent usage increased from 30% to 57% between 2016 and Q2 2017. External validation assessed the value of consistent usage improvements at $14.1 million in business benefits. The platform avoided decommission and the investment case was stabilised.

  • 7,865 site managers
  • 25 countries
  • $14.1m verified business benefits
  • 30% to 57% usage improvement
Convenience RetailGlobalPlatform Scale-Up

Salesforce Platform — Global Convenience Retailer

>$5mNPV, Formally Approved

A Territory and District Manager performance platform built on Salesforce had been deployed in 3 markets. The business case for global scale-up required proving the model in complex markets with significant local autonomy, where mandating participation was not an option.

Each market had established its own way of managing retailer performance. Moving 500 Territory and District Managers to a standardised global platform required genuine belief in the product — not top-down instruction. GMs were required to justify underperformance to senior leadership, which raised the stakes on adoption quality rather than adoption volume.

A community forum gave markets a channel to surface blockers and influence new platform functionality. TMs moved from spreadsheets to a single platform for SAP BI insights, retailer OPA management, structured site visit reports, and performance data. Monthly dashboard reporting created visible accountability.

Platform extended from 3 markets to 24. Average monthly usage reached 70% across 500 TMs and DMs managing 11,400 sites. The digital enablement of the retailer performance management process delivered an NPV of greater than $5 million US dollars, validated through a formally approved business case.

  • 24 markets
  • 11,400 retail sites
  • 500 Territory and District Managers
  • NPV formally approved
Convenience RetailGlobalFrontline Engagement

Frontline Engagement Platform — Global Convenience Retailer

90%+Usage, Most Markets

A global energy major had deployed a frontline engagement platform across 7 markets with patchy usage and no community infrastructure. In its absence frontline staff had built their own informal channels — creating uncontrolled, ungoverned communications across thousands of sites. Baseline engagement data showed 55% of frontline staff were unhappy on site.

A structured community forum was established across all markets. Monthly dashboard reporting was shared with senior leaders and market GMs, with underperforming markets required to justify gaps. A recognition framework introduced badges exchangeable for product. The platform became the channel for things that mattered to frontline staff — recognition, results, best practice sharing, and critical operational information.

Usage exceeded 90% in the majority of markets. The platform replaced uncontrolled external channels and became the primary operational communications route for frontline staff. Senior leaders had visible, reportable engagement data for the first time.

  • 7 markets
  • Frontline staff network
  • 90%+ usage, most markets
  • Replaced ungoverned external channels
General RetailUKStore Operations

Store Operations Deployment — Major UK Retailer

87%Active Usage, 65,000 Employees

A major UK retailer deployed a workforce operations platform across its full store estate — covering task management, communications, and scheduling for 65,000 employees. The rollout ran in three distinct phases: a pilot in one region covering 1,000 users, an expansion to larger stores reaching 15,000 users, and a final deployment to the remaining 45,000 users across all remaining stores.

Store managers were operating legacy processes and informal workarounds that had accumulated over years. Securing genuine adoption — not surface compliance — required understanding operational reality at store level and removing friction before it became resistance. Regional differences in operating culture added complexity throughout.

A phased adoption model was used deliberately: the pilot region provided early signal on where friction sat, what store managers actually needed, and which communication channels worked. That learning was applied before the larger store expansion, so momentum was built into the rollout rather than retrofitted. By the time the remaining stores were onboarded, adoption infrastructure was already functioning.

Active usage reached 87% across 65,000 employees by Month 6 — hitting the programme target within the planned timeline. The phased approach meant adoption tracked ahead of user volume at each stage. No recovery intervention was required.

  • 65,000 employees across full store estate
  • Three-phase rollout: pilot, larger stores, remaining stores
  • 87% active usage — programme target achieved
  • Six months pilot to full deployment
Engagement and Adoption — Six Month Rollout
Major UK Retailer Store Operations · Active Users and Adoption Rate by Month
PILOT 1,000 users LARGER STORES 15,000 users FULL ESTATE 45,000 → 65,000 80% target 1k 15k 15k 15k 45k 65k 42% 55% 65% 74% 81% 87% Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Active Users 0 15k 30k 45k 60k 75k 0% 25% 50% 75% 100%
Active users (bars)
Adoption rate (line)
80% programme target (exceeded from Month 5)
Aviation ServicesGlobalProgramme Recovery

Workforce Platform Recovery — Global Aviation Services

6 moHalted to Operational

A global aviation services business had engaged a delivery partner to implement a frontline engagement platform for their warehouse operative workforce. The project had stalled. The project manager was not managing delivery or client stakeholders effectively, the timeline had slipped significantly, and the executive sponsor had halted work entirely. Trust had broken down at executive level before recovery began.

Trust had broken down at executive level before recovery began. There was no shared understanding of what warehouse operatives actually needed from the platform day to day. The technical approach used previously was not fit for the data volumes involved, which meant rebuilding both the plan and the solution before any meaningful progress could resume.

The first move was to sit with the executive sponsor and listen — understanding his specific concerns before proposing any solutions was the foundation for rebuilding trust. A structured recovery workshop with the project team and key stakeholders reset requirements from the ground up, built a shared understanding of the warehouse operative day in the life, and produced a realistic delivery plan. On the technical side, a hybrid data integration approach was designed — cost effective and appropriate for the data volumes involved, giving the small technical team something they could own and maintain.

1,000 warehouse operatives onboarded within six months. Health and safety compliance checks incorporated directly into platform tasks, making compliance part of daily operational workflow. The executive sponsor mandated platform usage as an operational standard. A halted project became a business-critical tool.

  • 1,000 warehouse operatives
  • Six-month recovery timeline
  • Health and safety compliance integrated into daily workflow
  • Executive mandate for platform usage
Beauty RetailInternationalRecovery

Digital Transformation Recovery — International Beauty Retailer

23Countries Delivered

A major international beauty retailer had selected a frontline engagement platform as a core component covering communications and task management for beauty advisors and store managers. The delivery had stalled — the team could not manage continuously changing client-side resources and had failed to mobilise a coherent plan. The executive sponsor had lost confidence in whether the platform could deliver what had been promised.

The retailer was simultaneously implementing a new headless point of sale system requiring SSO integration with the frontline engagement platform. The delivery spanned 23 countries and more than 10 languages, requiring localisation and market-specific operational understanding throughout.

The first engagement with the executive sponsor was a listening exercise — understanding his specific concerns before making any commitments rebuilt trust. Deeply understanding how beauty advisors and store managers actually operated was central to the delivery: how they ran daily routines, how existing communications and content calendars worked, and how those could translate directly into the platform without creating additional work for frontline staff.

Platform delivered to 7,000 associates across 23 countries in more than 10 languages, covering communications and task management. Usage reached approximately 70% at completion. The strongest signal of success was commercial: the project was extended to new international markets as the retailer expanded its store base. A client that extends a delivery engagement internationally after a difficult start is a client whose confidence has been fully restored.

  • 23 countries
  • 7,000 associates
  • 10+ languages
  • Project extended to new international markets

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